
Building a Tax Firm Website With AI: SEO, HubSpot, and Lead Generation That Converts
Practical playbook for CPAs and EAs to build a fast, search‑optimized website with AI, connect HubSpot CRM and email, and turn visitors into booked consults.
There are a lot of things we could write about when it comes to tax firms today. The world is changing fast: from new legislation like the “Big, Beautiful Bill” to the shut down and other global developments that ripple through our economy. But nothing will have a bigger impact on tax firms than artificial intelligence.
Like every other profession, AI is changing how we work. Some people believe it’s coming for tax preparers’ jobs. Others think it won’t make much sense in taxes. And some imagine a future where every CPA is assisted by a few AI copilots.
No matter where you stand, one thing is certain: AI is coming to your firm.
In this section, we dig into how AI is already reshaping the work of tax professionals. We’ll cover new AI-native technology and ways tax firms can bring AI in house.
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